Alfa Romeo Giulia
What We Did
Our recent project with the Alfa Romeo Giulia was more than just a car shoot,it was a journey through some of Switzerland’s most breathtaking landscapes, celebrating both performance and purpose.
We took the Giulia across a variety of iconic locations, from winding mountain roads to scenic lakesides, capturing the car’s elegant design, raw power, and unmistakable Italian spirit in contrast with the natural beauty of its surroundings.
But this project wasn’t just about showcasing a remarkable machine. It was also about driving forward a message. Alfa Romeo’s involvement in this campaign reflects a commitment to diversity, inclusion, and support for the proud community. Through our lens, we aimed to highlight not only the car’s sophistication, but also the company’s role in championing individuality, expression, and equality.
This wasn’t just a shoot , it was a statement. A celebration of style, freedom, and progress.
Cretive process
Every detail of our Alfa Romeo Giulia shoot was carefully crafted to reflect more than just the aesthetics of a car, it was about telling a story aligned with the brand’s values.
From the beginning, our creative process was driven by intention. We scouted diverse and striking locations across Switzerland, each spot chosen not just for its beauty, but for how it complemented the spirit of the Giulia: bold, refined, and unapologetically expressive. Whether it was a winding alpine pass or a sun-drenched urban backdrop, every location played a role in shaping the visual narrative.
Angles and framing were equally deliberate. We explored dynamic perspectives that captured both the power and precision of the car, while creating space for something deeper — a sense of connection between machine, environment, and identity.
A key part of this vision was selecting the right model to represent the brand. We chose someone who embodied authenticity, confidence, and diversity, someone who could naturally reflect Alfa Romeo’s commitment to inclusion and the proud community. Their presence helped elevate the shoot from a visual showcase to a meaningful statement.
This wasn’t just a production , it was a creative collaboration. Every frame was designed to resonate not only with car enthusiasts, but with individuals who value progress, representation, and passion.
This project was a true reflection of what we strive for at Select Agency, creative storytelling with purpose and impact. From concept to execution, our team was fully immersed in bringing this vision to life, and we’re incredibly proud of the results. The collaboration was smooth, inspired, and energizing, and the positive feedback from the client affirmed the strength of the final product. It was a rewarding experience for everyone involved, and a powerful reminder of what’s possible when creativity aligns with meaningful values.
