Our project with the Alfa Romeo Giulia was much more than a classic car shoot. It was a journey through Switzerland's most impressive landscapes — and an homage to performance and purpose.
We have staged Giulia in iconic locations: from winding mountain roads to tranquil mountain lakes. The result is images full of elegance, power and Italian spirit — in contrast to the raw beauty of nature.
In addition to photography, we also used moving images: With drone footage, dynamic driving scenes and atmospheric detailed shots, we created a film that conveys the brand's emotions even more strongly. The interplay of photo and video created cross-media storytelling that works both online and in print.
Every detail of our Alfa Romeo Giulia shoot was deliberately staged. It wasn't just about the aesthetics of a car, but about telling a story that was in line with the brand's values.
From the outset, our creative process was characterized by clear intent. We scouted diverse and impressive locations across Switzerland — each spot was chosen not only for its beauty, but also because it underscored Giulia's spirit: bold, sophisticated and uncompromisingly expressive.
Whether it's a curvy alpine pass or a sun-drenched city background — every location contributed to the visual narrative. The angle and image structure were also deliberately chosen: dynamic perspectives that show the power and precision of the car, and at the same time create space for something deeper — a connection between machine, environment and identity.
